FULL SAIL STRATEGIES.
Marketing Leadership to keep you moving in the right direction
My two passions: marketing and sailing. I love them and use my deep experience with both to drive success. Starting and growing a business is a demanding process, but you already know that. You have found yourself wearing many hats, including Chief Marketing Officer. At McDowall Marketing, discover an extremely effective solution providing you with all the resources you need to market your business effectively.
So take a step back from an ad hoc marketing approach and look forward to a well-thought-out yearly marketing strategy developed with your business objectives and target customer in mind.
Brand Strategy and Identity
Great marketing demands telling a compelling story that resonates with a target audience and is delivered where and when they want to hear it. The real definintion of brand strategy and identity. Vision, mission, values, customer personas, value proposition, tone, and unique personality all contribute to generating a successful brand. I play tactician on your team to discover what already exists, refine, clarify, and package it all up into a map that guides the journey
Marketing Planning
A journey on a sailboat needs a plan to ensure you get where you are going and have the tools you need during your time on the boat: GPS , emergency navigation supplement, repair kits for mechanics, sails and hull, and provisions. Don’t mess up on the provisions or you will have an unhappy crew.
What do you need for a comprehensive marketing plan to keep your crew happy? Define the marketing objectives aligning with your business.
Create a plan that communicates the objectives, strategies, and tactics to achieve success.
Develop a yearly marketing plan by month which might include all or some of the following; potential creative enhancements, traditional media, paid digital and social media plan, content development, events and sponsorships, public relations and a supporting marketing budget.
Execution
It’s all there, the objectives, the strategies, and the tactics. Now let’s put them to work, trim the sails, and head forward in hull speed towards success. (Obviously, any good sailor knows there are always course corrections… part of the execution.)
“Maureen continues to be an important part of our team, working along side us to effectively define and execute our marketing strategies”
— Ahmed Maaraba COO Diginneer
